Is it possible to communicate to millions of people for several hours daily in strategic multiple locations without pain to advertiser-clients? Can we achieve millions of impact daily at a monthly minimum cost at a fraction of advertising radio television and print? The answer to these questions became the core challenge for the visionaries behind Transit Media.
The quest for a cost efficient non-traditional advertising pool, which can give strategic high impact brand/ product visibility market, was the compelling goal, which led to the founding and establishment of Transit Media, more than 30 years ago in January 1989. Actually, Del Fierro's vision for non-traditional advertising dates back after his consultancy engagement (1986-1989) with the Zorilla & Parners.
In 1989. he foresaw the need for an alternative to traditional advertising, which is cost effective, but with high impact and recall. Transit advertising does not advocate subscribes to a well-balanced approach to advertising and marketing communication campaign, which should be anchored on both strategic and cost-efficient ways of reaching the market.
It was started by Vicente del Fierro,Jr. a veteran advertising, public relations, marketing practitioner and a freelance journalist.(as a regular contributor to national newspapers and magazines since 1966 and for a time a columnist) who started his career in account management in 1965 with the largest multinational advertising J. Walter Thompson, Grant Advertising and J.Romero agency in the Philippines at that time.
These extensive hands on experience on the field of marketing communications together with other veteran on-call creative associates of the company survived but fined tune to specialize in public relations, crisis management, international intermediary, special promotions and short term projects.
With its success in 1995, Transit Media, introduced large format full color bus wrap and full color imported vinyl stickers which enhanced and drew the attention of more major league advertisers to consider the medium.
From bus ads, Transit Media in 1995 expanded its non-traditional moving ad selection range to include lighted taxi tops ads, mobile brochure information dispensers in taxis and FX, school bus ads, jeepneys front sun visor ads, and tricycle drop banner tarpaulin ads.