Target marketing accurately knows product and brand market. And because you target market are not recluse nor retires
in their twilight years, they move a travel within their community, city, province or region. In other words, it is imperative for them to travel and move about for their day-to-day requirement. Because of this fundamental need, Transit Media innovatively popularize the use of these as tools of advertising-buses, taxis, UV's, jeepneys and tricycles. With Transit Media, advertising and communicating to your target market need not be expensive. Transit Media is the welcome alternative to traditional advertising in hard times like these and more so in prosperous time.
CAN WE STILL ACHIEVE MARKETING EXECELLENCE IN THESE TROUBLED TIMES?
Through creative, innovative but balanced approach of you marketing communications program and implementation. The prudence and fence sitters will be left behind by those who are willing to dare to go into advertising vehicles-transit ads-which are cost efficient and tactically effective of all outdoor advertising medium.
TAKE NOTE OF THE FOLOWING FACTS!
Advertising tools and not-traditional has become very expensive; a heavy imperative burden that must be passed to consumers of products and service. Thus must we have are consumer prices, which are at times hardly rationale, considering the load of multiple government taxes. Traditional media rates have been increasingly rapidly once or twice a year to cope with inflation and dollar exchange fluctuation. Sometimes unwarranted media rates increase constrict marketing communication efforts.
High Reach Extensive Coverage
As traditional media becomes more fragmented, transit advertising can reach a large number of people without competing for ad space or airtime.
BRAND AND CALL TO ACTION CAPABILITIES
Transit advertising can effectively increase top-of-mind awareness through long-term exposure and the use of large, simple displays that band an advertiser's name. This medium is also effective in generating quick response to ads by canvassing the marketplace with a high quantity of call-to-action messages, such as those including a price point or a special event.
Extensive market coverage and full color designs combine to give transit advertising unparalleled impact. Transit advertising delivers images that are eye catching and command attention.
HIGH-FREQUENCY LARGE AUDIENCE
Transit advertising provides greater frequency than newspaper, television or radio advertising. Transit Advertising also helps build better brand recognition. Consumers now spend less time at home than ever before. Placing a message outside targets a larger audience and is recognized by three quarters of passing individuals. It serves as a last minute reminder or as impulse motivator at pricely a time when real and potential consumers are on the move. Seen by consumers and commuters.
AUDIENCE REACH AND PROFILE
The foregoing study was done in 1993.However, a conservation and prudent adjustment of 10% to the figures cited here would be a safe and reasonable estimated based on the exigencies of the times.
According to the 1993 studies of the Department of Transportations and Communication, Metro Manila Development Authority, Land Transportation Office and the Traffic Engineering Group of the Department of Public Works and Highways, some five million people was estimated by government studies approximating that of Metro Manila.
Age Group: The complied studies and report showed that 55% of daily commuters in Metro Manila are from the age group 25-44 years old. 35% form 16-24 years of age and 10% at the age group 45 years and over.
Commuter Gender: Commuter gender stood 49-51% in favor of the male gender with majority of the daily travelers coming form the 16-24 age brackets. Those coming from the age brackets 25-34 and 45 years and over dominate the 49% female commuters.
Economic Class: 70% of the commuters come from the D economic class, with 33% from the C economic class and 7% form the AB economic class. In the case of subdivisions and village, these are in the lower and middle (C&D) class.
Occupation: 16% are described as executive, manager, professional, entrepreneur and businesswomen or in the supervisory levels, 38% are students-college and high school, young employees, while more that 46% are unemployed, retirees, and self-employed, skilled individuals.
Television or electronic broadcast has the highest rating visual medium for product/service advertising 94.4% rating points. Average cost per 30-second spot Php 432,000.00. How many spots must you have each night to able to be noticed in an ocean of commercials? Granting you have 10 spots every night, you spend Php 4,320,000.00 per night. Multiply that by seven night and four weeks and three months for a quarterly fighting campaign strategy. Transit Media rates are by the month, 18 hours daily exposure.
Billboards and taxis share second place in the visual medium with 99% rating points. Billboards sites/placement cost from Php 250,000.00 to Php 300,000.00 per location. Sometimes, it is a jungle like the Guadalupe junction. It is drowned out in a carnival or colors and sizes. How intense is recall?
With aided questions, these are the results: TV had 100 points; transit advertising through lighted taxi tops with 99.5 rating points, and bus ads follow with 94.4 rating points.
Daily exposure level of taxi top (in 1991), 33, 3% saw it three times (3x) a day. 22.2% noted it 10 times a day and 11.1% saw it twice a day. Sighting period for transit advertising: 83.3% on their way home form work and 61.1% on their way to work.
With this empirical feedback strongly indicating a high impact recall for nearly eight years, is a sound business decision. Besides the global acceptance of transit advertising as an alternative and complimentary marketing communications tool since the early 1980’s in the busiest and most cosmopolitan centers and cities in the United States, Europe, Middle East, Asia-Pacific, and now Southeast Asia is you best guide that using this non-traditional form of advertising will give you marketing mileage at the least budget!!!
TAXI LIGHTED TOPS SURVEY HIGHLIGHTS
The basic purpose of advertising is to induce more sales. This is done by increasing the consumers awareness of your product. Our lighted taxi signs are on the streets exposed to the riding and gazing public 20 hours a day. TV and print ads capture people indoors and transit ads capture them outdoors. Taxis go where the people are, in shopping centers, malls, entertainment outlets, airports, hotels, villages,or subdivisions and other strategic areas where other form of media are not permitted and they travel along the main thorough fares searching to riders. The more consumers sees your product the more they tend to favor it.
Brand recognition and memory recall are established in favor of your product. Taxi top ads are the most cost effective medium. Getting you more for your money.
BOOST YOUR REVENUE WITH 3D ADVERTISING
Are you familiar with 3D Advertising? If you aren’t, then you're probably still stuck with flat posters and expensive TV and radio ads that cater to a limited audience. Don’t be left behind. The biggest companies are employing 3D advertising efforts now because consumers simply just can’t get enough of it. 3D Taxis make your advertising really pop and make a lasting impact.
PROOF OF THE TREND
Aside from the growing number of 3D Advertising efforts the past few years, you should also look at the treands in the media and technology. People are spending money on 3D movies, gadgets with 3D designs, and even 3D pop out picture books for children. 3D effects are still undeniably hot. If you employ 3D effects on your advertising efforts, you’re sure to catch your target consumer’s attention.
3D MARKETING APPLICATION
The Changing images allow us to display very interesting concepts and, especially, it has been applied to advertising campaigns and promotional material of brand changing, changes of corporative image and packaging, developments in the product, dosage changes or changes in the nomenclature of the pharmaceutical products themselves.
LIGHTED TAXI TOPS
Putting up advertisements on public transports is a very innovative and efficient way especially on taxis. Taxi advertising is a great way to achieve best results as they are always on the move and most of the time, they are traveling on the road for 20hrs and to many locations daily. This way, the advertising messages spread extensively and subsequently; intensify the impact, exposure and “Opportunity To See” factor of the messages that they carry.
No other medium delivers your message more effectively. Taxi ads work for you, 20 hours a message where it counts; close to the point of purchase - shopping districts, shopping malls centers, entertainment outlets, airport, hotels, villages,or subdivisions and other strategic areas where other forms of media are not permitted. Taxi routes coincide with high population densities and strategic destinations from all corners ensuring that your ads get the maximum exposure.
Taxi advertising reaches more people per peso invested than any other medium with higher visibility and constant market penetration, constant repetition and cost-effectiveness for advertising.
TAXI'S PUT YOUR MESSAGE OUT
The average taxi is on the road 20 hours per day. The average taxi is seen by 207 people per hour.
Customize your top ad
Design special package for long term
Back seat ads
Continous Monitoring of Garages to ensure proper posting of marketing materials.
Transit Media has the widest bus fleets, nationwide under contract. The client has only to specify a geographical target for a campaign and we will do the rest.
What more, our bus fleet operators are those with efficient management system, no matter how big their fleets of buses are. We also submit a monthly bus monitoring report, which is the basis of our monthly billing to advertisers.
Downtimes are adjusted in term of contract period and mechanical repairs done overnight, as much as possible.