WHY TRANSIT?

BENEFITS

Target marketing is crucial for accurately understanding the market for a product or brand. In the case of your target market, they are not reclusive individuals or retirees in their twilight years, but rather active community members who regularly travel within their community, city, province, or region. Therefore, it is essential for them to be on the move to fulfill their day-to-day needs. Recognizing this fundamental requirement, Transit Media has ingeniously utilized buses, taxis, UVs, jeepneys, and tricycles as effective advertising tools. With Transit Media, communicating and advertising to your specific target market doesn't have to be costly. It offers a cost-effective alternative to traditional advertising, both in challenging times and during prosperous periods.

CAN WE STILL ACHIEVE MARKETING EXECELLENCE IN THESE TROUBLED TIMES?

Through creative, innovative but balanced approach of you marketing communications program and implementation. The prudence and fence sitters will be left behind by those who are willing to dare to go into advertising vehicles-transit ads-which are cost efficient and tactically effective of all outdoor advertising medium.

TAKE NOTE OF THE FOLOWING FACTS!

Advertising tools and not-traditional has become very expensive; a heavy imperative burden that must be passed to consumers of products and service. Thus must we have are consumer prices, which are at times hardly rationale, considering the load of multiple government taxes. Traditional media rates have been increasingly rapidly once or twice a year to cope with inflation and dollar exchange fluctuation. Sometimes unwarranted media rates increase constrict marketing communication efforts.

HIGH REACH EXTENSIVE COVERAGE

As traditional media becomes more fragmented, transit advertising can reach a large number of people without competing for ad space or airtime.

BRAND AND CALL TO ACTION CAPABILITIES

Transit advertising can effectively increase top-of-mind awareness through long-term exposure and the use of large, simple displays that band an advertiser's name. This medium is also effective in generating quick response to ads by canvassing the marketplace with a high quantity of call-to-action messages, such as those including a price point or a special event.

EXTENSIVE COVERAGE

Extensive market coverage and full color designs combine to give transit advertising unparalleled impact. Transit advertising delivers images that are eye catching and command attention.

HIGH-FREQUENCY LARGE AUDIENCE

Transit advertising provides greater frequency than newspaper, television or radio advertising. Transit Advertising also helps build better brand recognition. Consumers now spend less time at home than ever before. Placing a message outside targets a larger audience and is recognized by three quarters of passing individuals. It serves as a last minute reminder or as impulse motivator at pricely a time when real and potential consumers are on the move. Seen by consumers and commuters.

AUDIENCE REACH AND PROFILE

The foregoing study was done in 1993.However, a conservation and prudent adjustment of 10% to the figures cited here would be a safe and reasonable estimated based on the exigencies of the times.
According to the 1993 studies of the Department of Transportations and Communication, Metro Manila Development Authority, Land Transportation Office and the Traffic Engineering Group of the Department of Public Works and Highways, some five million people was estimated by government studies approximating that of Metro Manila.
Age Group: The complied studies and report showed that 55% of daily commuters in Metro Manila are from the age group 25-44 years old. 35% form 16-24 years of age and 10% at the age group 45 years and over.
Commuter Gender: Commuter gender stood 49-51% in favor of the male gender with majority of the daily travelers coming form the 16-24 age brackets. Those coming from the age brackets 25-34 and 45 years and over dominate the 49% female commuters.
Economic Class: 70% of the commuters come from the D economic class, with 33% from the C economic class and 7% form the AB economic class. In the case of subdivisions and village, these are in the lower and middle (C&D) class.
Occupation: 16% are described as executive, manager, professional, entrepreneur and businesswomen or in the supervisory levels, 38% are students-college and high school, young employees, while more that 46% are unemployed, retirees, and self-employed, skilled individuals.

TRANSIT ADVERTISING

Transit Media has the widest bus fleets, nationwide under contract. The client has only to specify a geographical target for a campaign and we will do the rest.

What more, our bus fleet operators are those with efficient management system, no matter how big their fleets of buses are. We also submit a monthly monitoring report, which is the basis of our monthly billing to advertisers.

Downtimes are adjusted in term of contract period and mechanical repairs done overnight, as much as possible.